Real Estate Website SEO Basics for Canadian Realtors
The essentials of search engine optimization for realtor websites: local pages, listing pages, speed, structured data and Google Search Console.
7 min read · Updated
Start with local intent
People search for homes by place: 'condos for sale in Kensington Calgary' or 'Airdrie houses for sale'. Pages for the cities and neighbourhoods you serve — with live listings and genuinely helpful local information — are the backbone of real estate SEO.
Make listing pages indexable and fast
Each listing should have its own clean URL, a descriptive title, photos with alt text and structured data. Pages must load quickly on phones; Google measures this with Core Web Vitals.
Technical checklist
A solid technical foundation lets your content rank:
- An XML sitemap submitted in Google Search Console and Bing Webmaster Tools.
- A robots.txt that blocks private areas like dashboards.
- Canonical URLs so the same page isn't indexed twice.
- HTTPS everywhere and one preferred domain.
- Structured data for your business, listings and FAQs.
Write content that answers questions
Buyer and seller guides, neighbourhood overviews and market updates earn links and long-tail traffic. Write for people first: answer the questions your clients ask you every week.
How NexusIDX helps
NexusIDX sites ship with sitemaps, structured data, fast listing and city pages, and a built-in blog — so you can focus on local content while the technical SEO is handled.
This guide is general information, not legal advice. CREA and your real estate board set the rules for MLS® data use.